Portfolio
Vermont Forests, Parks & Recreation
Growing Engagement Statewide
Result: 300%+ increase in Facebook reach and 200%+ increase in Instagram engagement through targeted digital campaigns
Salvation Farms
Strengthening Vermont’s Local Food System
Result: Boosted social media reach by 125% and improved donor retention with personalized outreach campaigns.
Press Forward PR
Account Management
Result: Elevated media presence and strengthened brand positioning across the outdoor and sustainability sectors.
Backcountry.com
On-the-ground Brand Marketing
Result: Expanded brand recognition and collected actionable insights to guide retail growth.
Yukon Trading Comapny
Marketing & Events Manager
Result: Strengthened brand presence and community connection across 16 outdoor brands.
A decade in outdoor retail
Lessons Learned
Result: Increased customer loyalty and operational efficiency by bridging in-store and digital retail channels.
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PHOTOGRAPHY

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SOCIAL MEDIA

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PRESS HITS

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WRITING
