The Terrain / Challenge

Over ten years in outdoor retail, I developed expertise in connecting people to gear and creating immersive, trust-based customer experiences.
Key challenges included:

• Delivering personalized service in high-touch environments.

• Building technical expertise across climbing, skiing, and biking categories.

• Managing multi-location inventory and adapting to seasonal demand.

• Integrating digital content and e-commerce into traditional retail.

Charting the Trail / Strategy

Customer Engagement: Guided customers through personalized fittings, demos, and recommendations.
Product Expertise: Developed deep technical knowledge to ensure confident, authentic sales interactions.
Inventory Strategy: Managed stock flow across stores, forecasting seasonal trends to prevent overstock.
Digital Content: Produced blogs, gear guides, and managed e-commerce fulfillment to enhance online presence.

The Summit View / Results

• Increased customer loyalty and repeat sales through memorable, expertise-driven experiences.

• Improved inventory management and operational efficiency.

• Unified online and in-store engagement to strengthen brand connection.

Trail Marker / Takeaway

Expertise, adaptability, and authentic engagement are the foundations of long-term success in outdoor retail.