The Challenge

With 16 outdoor brands under one umbrella, Yukon Trading Company needed cohesive, measurable campaigns that elevated visibility and built authentic community engagement.

The Strategy (My Role)

Strategic Partnerships: Built collaborations with influencers, retailers, and community orgs (REI contributing 75% of sales).
Experiential Campaigns: Designed activations blending retail, events, and local engagement.
Content Creation: Produced blogs, newsletters, and social content that deepened audience connection.
Trend Monitoring: Used market insights to ensure campaigns stayed fresh and results-driven.

The Results

• Strengthened brand awareness and digital community presence.

• Delivered measurable ROI across campaigns and events.

• Unified storytelling across brands and channels.

Key Takeaway

Integrated, creative campaigns connect audiences to brands — and translate directly into measurable impact.