The Challenge

Managing diverse client portfolios required balancing strategic goals, storytelling, and measurable results — all while amplifying visibility in a competitive space.

The Strategy (My Role)

Client Leadership: Served as lead point of contact, fostering trust and alignment.
PR Strategy: Created targeted campaign plans for launches and mission-driven initiatives.
Media Outreach: Secured top-tier coverage in outdoor and sustainability publications.
Content Creation: Produced press releases, blogs, and social content to amplify messaging.
Event Engagement: Represented clients at trade shows, media events, and community activations.

The Results

• Increased earned media coverage and brand visibility.

• Drove successful product launches with measurable traction.

• Strengthened client partnerships through consistent results.

Key Takeaway

Strategic storytelling and relationship-building are the cornerstones of meaningful PR outcomes.