Salvation Farms 

The Challenge

Salvation Farms, a Vermont nonprofit addressing food surplus and access, struggled with fragmented messaging and limited donor engagement. Their communications channels weren’t aligned, and fundraising growth was stalling.

The Strategy (My Role)

As Development & Communications Manager, I led a full communications overhaul:

  • Unified messaging across platforms through a complete website redesign.

  • Standardized outreach materials to ensure consistent branding.

  • Implemented donor segmentation with five targeted groups, enabling more personalized engagement.

Implementation

  • Designed new donor-facing templates and workflows to streamline outreach.

  • Introduced a data-informed social media strategy to optimize content for engagement.

  • Improved donor data management systems, ensuring fundraising communications were efficient and effective.

The Results / Impact

  • +125% increase in social media reach through data-driven content strategy.

  • Strengthened donor retention by tailoring communications to specific supporter segments.

  • Enhanced operational efficiency with reusable templates and documented workflows.

Lessons & Takeaways

This project reaffirmed the importance of blending storytelling with data strategy. By unifying communications and creating segmented pathways, Salvation Farms now connects more deeply with supporters while expanding their reach.

Call to Action

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